The social media is the first line where you face your
clients, either you make them a loyals to your brand
or to lose them forever. thus you have to delight them
with what you have with pictures, words and offers.
Speak to them and listen to what they have to say and
it can work as a customer service is there is any
complain and if done right, you got yourself a loyal
friends that can even be your first promoter.